In honor of Travel Advisor Appreciation Day (which, coincidentally falls on Cinco de Mayo…petition to celebrate both events in Mexico moving forward), we’ve decided to make May our Travel Advisor Appreciation Month. I mean…after all advisors went through in 2020? Dedicating a month is the least we could do. Our team rescued travelers from Argentina to Egypt as borders were closing and worked around the clock for months to go to bat for clients’ against ever-changing airline, hotel and country policies to cancel and postpone their vacations. In fact, those same advisors are still working around the clock as the world reopens and our travelers are eager to get back on the road — in a safe way.
Fellow advisors: one of our missions at Epperly Travel throughout the time of the pandemic was to be a beacon within our industry. We did this through opening up our community through programs like Nourish, that brought together advisors from across the U.S. to solve our shared crises, and we’re still doing this by opening up our knowledge on how to be successful in this business. This month, we’ve launched the Epperly Travel Growth Kit, a 4-part series of social media and blog posts dedicated to the various hurdles we face when growing our business.
This week, we’re tackling the hurdle of making it to that first million dollars in sales. Whether you’re brand new at this career or have been working at this for years, we get it and we see you. While each advisor is on a unique path and timeline, all advisors grow faster when they’re intentional about their growth. Today, we’ve got four tips to kick-start your goal of hitting a million:
1) Sharpen your sales skills. You’ve probably learned by now that the travel business is a relationship business. But sometimes we focus so much on the warm-fuzzies of the relationship and overlook the fact that this is a sales role. That doesn’t make it a bad thing! A good salesperson helps their clients – and the best way to become a good salesperson is to study up on the art of the sale.
2) Make a marketing plan – and take action on it. A marketing plan might as well be a paperweight if you aren’t taking action on it — assuming you printed your marketing plan. Don’t fall prey to the notion that social media alone will grow your business. Get out from behind your computer to show the world you’re a real person – shake some hands and kiss some babies while you’re at it.
3) Take ownership of your business. Let’s state the obvious: the only way you’re getting to a million in sales is if you get yourself there with hard work and determination. Nothing else can be your silver bullet and no one else can be your pied piper. When you take pride and ownership in the business you’re creating, you’re more likely to follow through on your goals.
4) Surround Yourself with a Community Who Cares – Gone are the days of an in-person office. Finding a community that supports you in a virtual world is critical. Look for a crew that celebrates your wins and keeps you motivated through the tough times. Unsure of how to find that? Ask other advisors about their experience with their host through the pandemic.
Are you trying to scale your business beyond a million in sales? Whether you’ve already hit this milestone or have it on your vision board, you’ll also want to be aware of the inevitable plateau that occurs when you hit your first million. Keep an eye out next week for our focus on that exact topic!
Looking for more advice on how to build and scale your book of business? That’s a focal point of Epperly Travel’s hosting program – we believe that advisors are most successful when you run your business as a business. Click here for more information!